Study in the UK in Digital Marketing

Tác giả: Giang Van Ngày đăng: 18/02/2021 Lượt xem: 3164

What is Digital Marketing?

Digital Marketing is Marketing products or services through digital technology, mainly on the Internet. But that includes mobile phones, display ads, and other types of digital media. Some of the jobs that can be mentioned in this industry are SEO and Advertising.

Some jobs in Digital Marketing industry

Advertising / Paid Media / Advertising
Content Editor / Copywriter
Graphic Designer
Web Designer
Web Developer
Affiliate / Parnerships Marketing
Email / Automation Marketing
Social Media Marketing
Digital Marketing Account Manager
Media Planner
Media Buyer

SEO

Search engine optimization. Currently in many countries the most popular is search optimization on Google Search. How to get as many website visitors as possible. The advantage of this is that it may not cost much. But this activity takes a lot of effort and takes a long time to be effective.

Advertising / Paid Media / Advertising

Currently, the two largest advertising channels in the countries that are using are Google and Facebook Ads. These two channels are considered the minimum skills of a Digital Marketer. To learn the Google Ads tool, you can completely tinker on the Google advertising interface at the link: ads.google.com. Similar to Facebook: fb.com/ads/manager

Content Editor / Copywriter

Content Editors and Copywriters are two different positions. Although they all have in common is that they will have to write more or less. Content Editor requires a broader vision, idea, and content, while also focusing on “Slow marketing. And Copywriter can be understood as the advertiser.

Graphic Designer

A graphic design position is an almost mandatory position in the Digital Marketing industry. In a campaign there may be hundreds of publications that need to be designed. And visual effects are one of the very important factors that motivate customers to pay to buy products.

Web Designer

Similar to Graphic Designer, Web Designer is a website designer, working with web interface. If Graphic Designer cares about visuals – creating the impression that customers participate in the buying process; Web Designer cares about the customer experience while making a purchase on the website. Graphic Designer needs to master almost the entire Adobe combo – Some tools need to master: Adobe Photoshop After Effects Animation Illustrator Premiere

Web Developer Web Developer- Programmer

Website is the place to make the idea of ​​Web Designer come true. In addition, Web Developer plays an important role in website SEO – website optimization on search engines.

Affiliate / Parnerships Marketing

Affiliate Marketing, Cooperative Marketing are all old methods. This form of Marketing is actually very broad – related to Offline Marketing, Branding, … This form requires a lot of external skills and ability to plan strategy. Purpose: how to bring the most benefits to both parties.

Email / Automation Marketing

This industry has something in common: customer data management, corporate databases. Automation Marketing answers the question: How can customer data jobs be automated? What is the sales effectiveness of the Sale and the success rate on the order, …

Social Media Marketing

One of the hottest positions at the moment. Social Media Marketing – Marketing via social networks – Facebook, LinkedIn, Instagram, TikTok – Is a position that requires a lot of content and strategy. Unlike SEO / Paid Media, this placement requires a great deal of content creation.

Digital Marketing Account Manager

This position is similar to Customer Care, but requires the expertise and ability to handle Digital Marketing related tasks very well. Especially with advertising services. This position will usually appear in the Agency on Marketing. Besides hard skills in Marketing, this position requires huge soft skills. Because Account Manager will be the company’s representative to go directly with the clients.

Media Planner

Similar to Digital Marketing Account Manager, this position usually only appears in the Agency, and is just a skill in the Marketing position of clients. Media Planner is different from Copywriters in that they are the ones who have to give: Big idea, campaign concept How to operate, allocate budget, Manage advertising content, … At the same time Planner is also the direct person. go pitching about their plan – to bring profits to the company. Media Planner is often included in Sales, but will work very closely with the other content and design team members.

Media Buyer

Media Buyer is the person who will directly deal with the price of the media providers of advertising. Example: Advertisements at airport TV banners, elevators, or outdoor billboards / TVs. In addition, Media Buyer will work directly with press parties, movie theaters, TV channels … In an agency, sometimes Media Buyer will be included in the Planner if the workload is not too large.